01
Assess the team
We sit in on calls, ride along on deals, review the pipeline, and meet 1:1 with every rep and manager. We document what's working and where deals are leaking.
- Call reviews
- Pipeline audit
- 1:1 interviews
Sales consulting & coaching
Turn a group of sales people into a sales team.
A sales team has to act like a team. It's not about doing their own thing.
What we usually find
A sales team is rarely a team. It's individuals doing their own thing.
- 01
No shared process
Every rep sells differently. Stages mean different things to different people. Results are inconsistent.
- 02
Skill gaps no one is fixing
Discovery is shallow. Objections go unhandled. Reps haven't been coached in months.
- 03
No unified goal
Everyone has a quota. Nobody is rowing in the same direction. Pipeline reviews turn into status updates.
What we do
Assess. Redesign. Coach. Stay until it sticks.
A straightforward consulting engagement. No software to buy. No framework to license.
02
Redesign the process
A clear sales process the whole team can run: stages, exit criteria, qualification, handoffs, and the cadence that keeps it moving. Built around how your team actually sells.
- Sales process
- Qualification
- Playbooks
03
Train and coach
Workshops to teach the new process, then weekly coaching with reps and managers to reinforce it. We stay until the new way is the only way.
- Workshops
- Weekly coaching
- Manager enablement
Services
Three things we do, often together.
Most engagements start with an assessment and grow from there. Each piece can also stand on its own.
01
Sales Assessment
A focused review of your sales team, process, skills, pipeline, and management cadence, with a written report of what to fix and in what order.
- Call reviews
- Pipeline audit
- Rep & manager 1:1s
- Findings report
02
Sales Process & Playbook
A documented sales process with stages, exit criteria, qualification, discovery questions, objection handling, and a manager cadence to run it.
- Stage definitions
- Qualification framework
- Discovery & demo guides
- Manager cadence
03
Training & Ongoing Coaching
Live workshops to teach the new process, then weekly 1:1 coaching with reps and managers until execution is consistent across the team.
- Workshops
- Weekly rep coaching
- Manager coaching
- Deal reviews
How an engagement runs
A simple sequence. No theater.
- 01
Assess
Two to three weeks embedded with your team. Calls, deals, pipeline, 1:1s. We deliver a written assessment with prioritized recommendations.
- 02
Redesign
We work with you and your sales leadership to design the process, playbook, and cadence. Specific to your buyer, your deal size, your team.
- 03
Train
Workshops to roll the new process out to the team. Reps leave knowing exactly what's expected at each stage of a deal.
- 04
Coach
Weekly coaching with reps and managers, real deals, real calls, until the new process is how the team sells, not something they were taught once.
Let's talk about your sales team.
A 30-minute call. Tell me about the team, the deals, and where things are stuck. I'll tell you honestly whether I can help and how I'd approach it.